Work / On Running
On Cloud X 5 Commercial
- Client
- On Running
- Date
- July 2026
- Type
- Product commercial
- Services
- Film, photography, BTS
Built for the court
A product commercial for On's new Cloud X 5, filmed on a padel court and in the studio. We produced the 4K commercial, product and lifestyle photography, and behind-the-scenes content for social.
Macro studio work shows off the shoe's CloudTec cushioning and Helion foam, while the court footage puts it through its paces in real play.
